Sabtu, 05 September 2015

@ Download PDF Export Strategy: Markets and Competition, by Nigel Piercy

Download PDF Export Strategy: Markets and Competition, by Nigel Piercy

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Export Strategy: Markets and Competition, by Nigel Piercy

Export Strategy: Markets and Competition, by Nigel Piercy



Export Strategy: Markets and Competition, by Nigel Piercy

Download PDF Export Strategy: Markets and Competition, by Nigel Piercy

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Export Strategy: Markets and Competition, by Nigel Piercy

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

  • Sales Rank: #8380245 in Books
  • Brand: Brand: Unwin Hyman
  • Published on: 1982-12
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 280 pages
Features
  • Used Book in Good Condition

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