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The Invisible Continent: Four Strategic Imperatives of the New Economy, by Kenichi Ohmae
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The Invisible Continent offers invaluable insight for individuals and companies seeking success in the twentyfirst century, Kenichi Ohmae, the bestselling author of the groundbreaking book The Borderless World, looks ahead to the future of business in the age of the Internet and sees a rapidly changing landscape-one to which we must adapt or face the consequences. Ohmae unveils this new economy's four basic forces-the visible, invisible, cyber, and high multiple dimensions-and shows how a dramatic and volatile battleground is forming between companies and the countries that try to regulate them.
Replacing countries (and their borders), Ohmae anticipates a world where the most powerful forces are "platforms." These invisible platforms are the universal standards that dominate the market. For example, Ohmae shows why English has become the de facto official language of the Internet, giving English-speaking countries an enormous advantage in e-commerce. He explains why investors must seek out and find these emerging platforms and shows what criteria they should look for.
Looking at today's hottest industries like e-commerce, banking, and telecommunications, Ohmae distinguishes between the old-world titans, like IBM, GM, and CBS, and the new-world Godzillas, like Dell, Cisco, and Microsoft. It's the Godzilla companies that grow fast, move fast, and devour everything in sight. Together, they will forge the economy of the future.
Just as The Borderless World foresaw a globally interlinked economy, The Invisible Continent maps out the coming technological revolutions and the impact they will have on businesses around the world. It is a must read for anyone seeking to attain and keep a competitive advantage in today's markets.
- Sales Rank: #2765960 in Books
- Published on: 2000-07-03
- Released on: 2000-07-03
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .93" w x 6.13" l,
- Binding: Hardcover
- 272 pages
Amazon.com Review
Kenichi Ohmae's invisible continent is a moving, unbounded world, consisting of four dimensions: There's what you can see (old economy commerce, like bricks-and-mortar retail); a borderless world in which capital moves around, chasing the best products and the highest investment returns regardless of national origin; the cyber-world, which has changed not only the way we do business but the way we interact on a personal level; and the high multiples awarded to new economy stocks, which are the basis of not only present wealth but what anyone with a retirement plan hopes will be future comfort.
By Ohmae's reckoning, the invisible continent was born in 1985. Microsoft released Windows 1.0, CNN launched, Cisco Systems began, the first Gateway 2000 computers were shipped, and companies like Sun Microsystems and Dell were in their infancies. Back then, the economic outlook was gloomy and few saw this embryonic continent forming. Now, of course, it affects virtually every business. Ohmae throws his arms around the entire continent and looks at how decisions are made on the invisible continent (the "platforms," which are created by businesses rather than governments), how money moves around the globe, how old-economy monoliths can become new economy Godzillas, and even how all of it might collapse. (Imagine that the Euro overtakes the dollar as the currency of choice; arbitrageurs "short" American currency; inflation soars; the stock market crashes.) The Invisible Continent is a bold and visionary attempt to not only explain the present, but project the future. (Bill Gates as U.N. secretary-general? It could happen.) The possibilities he raises--good and bad--are equally mind-blowing. More important are the practical questions that arise: Who's running this new continent? To what end? And for whom? We'll have to wait and see what the real answers are. But for now, Ohmae's speculation is nothing short of fascinating. --Lou Schuler
From Library Journal
In this timely, well-written, and well-organized book, Tokyo-based Ohmae, a well-known corporate strategist and author (The Borderless World) discusses the four dimensions that influence the new economy. The economy is visible because consumers will still have local services delivered; it is borderless because products are made with components that are provided both here and abroad; it is cyber because platforms such as Microsoft Windows and the Internet have influenced both communication and the manner in which business is transacted; and, finally, the soaring stock prices of some e-commerce companies give them the capital to take over and/or merge with other companies (i.e., AOL and Time-Warner) to further economic gains and perpetuate growth in this sector. After explaining in detail the four dimensions, he offers scenarios about their implications, elaborating in areas such as organizational change, deregulation, and information technology. A good consideration for large public and academic libraries.DSteven J. Mayover, formerly with Free Lib. of Philadelphia
Copyright 2000 Reed Business Information, Inc.
From Booklist
Ohmae, Japan's best-known management strategist, was a consultant with McKinsey and Company for nearly a quarter of a century, and he has written nearly 50 books. He formed his own political party in Japan and unsuccessfully ran for mayor of Tokyo. He is author of The Borderless World: Power and Strategy in the Interlinked Economy (1990) and The End of the Nation State (1995). His latest book expands on the prophetic theme of those two books. Ohmae attempts to chart the four dimensions of a new frontier that cannot be found on any map, visible and borderless at the same time. Goods and services will still be delivered locally but the financial infrastructure for such commerce will transcend political boundaries. This infrastructure, as well as communication technology, will be based in cyberspace. Companies that stake an early claim will be able to leverage themselves powerfully, as with AOL's takeover of Time-Warner. With arguments and examples that are erudite and worldly, Ohmae proves himself to be a citizen of the "invisible continent." David Rouse
Copyright © American Library Association. All rights reserved
Most helpful customer reviews
4 of 5 people found the following review helpful.
The four strategies and the near future.
By M. Karakus
I bought this book on my Father's request. I started to read it while on the plane to meet him. I was very much indulged to Mr. Ohmae's views, visions and thoughts. The book was well organized and would recommend it to anyone looking to understand how the Internet/technology industry came about, how it is moving forward and where it might be going. The section that I found most intriguing was in chapter two, section two, called Principles of Platform. In this section Mr. Ohmae talks about the various platforms that have been created within the Invisible Continent. Dell created the platform for people to enter the Invisible Continent by custom made computers. UPS and FedEx have become logistic platforms which thousands of companies and customers gain access to each other. Mr. Ohmae also talks about how platforms can come together through partnership, how platforms contradict each other and how some platforms are yet to be created. Chapter eight summed the book with the four strategies of the new economy; first, mandate for disclosure of the degree of speculation in the financial industry; second, margin speculation should be controlled through international treaty; third, by bundling currency and; fourth a global ombudsman developed for this new world. I gave this book a four star because I found some predictions were too near future and predictable if you understand the industry. However, The book is a good reference on the key players of the industry, how they conquered and how they need to change to stay alive in this volatile environment. As a management consultant this book is a good guide to the near-future trends (telephone, mobile, internet, broadband, etc.) and how they all fit together within our Global economy and structure.
2 of 4 people found the following review helpful.
great book from great writer.
By T SANTOSO
I am not really a -fan- of OHMAE, but this is definitely an important work. Ohmae is trying to forsee the -future- of the business world.
In depth analysis as always, very useful for the people who wants to think about the future, what lies ahead, and what need to be done to -attack- the future.
--from the book: The Invisible Continent is hard to see or chart from the old world, because it is perpetually moving-like a ghost ship hovering off the coastline, vibrating in a constant blur of activity.--
This is not an easy read, especially for those who like LIGHTWEIGHT reading (like me) but a very useful book with deep insight.
1 of 1 people found the following review helpful.
A must read to fully enter the "new economy" continent
By Amazon Customer
Make sure to read this book to explore and better integrate this "invisible continent", which is wrapped around all of us.
Kenichi Ohmae is starting his book with following words: "... sudden changes can often be traced to the discovery of new lands-the opening up of contact with a new geographic region with a different way of life. As explorers and settlers have come to new continents, they have shifted their ways of life-not just for themselves, but also for the old worlds they left behind."
"During the past fifteen years... a kind of new continent, existing only in our collective minds, has been discovered-a continent without land" where "people with courage and curiosity have discovered new ways of life."
The author calls this continent " the invisible continent... as palpable and vital, as tangible and solid, as if you could find it on a map." But this metaphor of an "invisible continent" can also be used for the people who do not want to see the changes, even more nowadays after the recent explosion of the "new economy" bubble.
Looking through the glasses of the Kenichi Ohmae becomes surely useful to understand and act in the world we are living in.
Four dimensions are characterising this "invisible continent". They are the visible dimension, the inevitable physical part to deliver goods and services, the borderless dimension, global worldwide markets and operations, the cyber dimension-instant communication and exchanges, the dimension of high multiples allowing huge financial leverage.
The most successful companies in the "new economy" are playing on these four dimensions interactively to thrive at never seen before speed, when in conventional management schools these four dimensions are taught separately, when taught.
The appearance of this new continent, some 18 years ago, was linked to the setting up of platforms, open standards tacitly shared between "new economy" pioneers and consumers, and to the growing role of arbitrage in an increased information fluidity environment to maintain prices down and quality up. If Microsoft Windows is an important platform to communicate in the cyber dimension, English language and dollar currency are two other ones in the borderless dimension, explaining partly the predominance of USA on this new continent. When arbitrage is creating opportunities it creates also uncertainty for long-term commitment and a more unstable environment.
In the new continent the power is shifting from the producers to the consumers with important impact on economical and political decisions.
This is the point where the old and the new have to find answers to questions asked by the introduction in our lives of this new continent.
Kenichi Ohmae's book is becoming our lighthouse in this new territory by presenting the strategies followed by the "new economy" companies but also by exploring the role of politicians to facilitate integration in this "new economy" environment.
Many developed illustrated ideas are real value as: targeting markets with enough consumer power and discretionary income, deregulating crucial economical activities, developing regional entities, setting up the right "new economy" infrastructures etc.
Here are the basics on micro and macro economy to enter in the 21st century.
Reading this book changed my life in making clear the invisible of this new continent. I'm convinced that the Kenichi Ohmae's contribution will be better recognised in coming years and I keep his book at hand to make sure to extract all the richness it contains.
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