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Longaberger: An American Success Story, by David H. Longaberger, Robert L. Shook
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Dave Longaberger was one of the most remarkable entrepreneurs of his generation. Overcoming seemingly insurmountable odds and employing a unique management philosophy, he created and grew his company into the largest maker of handcrafted baskets in the United States, employing thousands of people, revitalizing his community, and inspiring everyone with a commitment to quality and craftsmanship.
- Sales Rank: #2823680 in Books
- Published on: 2003-08-14
- Released on: 2003-08-14
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .61" w x 5.31" l, .63 pounds
- Binding: Paperback
- 272 pages
Amazon.com Review
Although many businesspeople may not yet be familiar with Dave Longaberger and the hugely successful basket company that bears his name, they probably should be. The story of the man and his enterprise, as told in Longaberger: An American Success Story, is as informative and inspiring as any likely to pass their way. In fact, this plainspoken memoir--prepared with business writer Robert Shook shortly before Longaberger's death from cancer in 1999--ought to be required for all entrepreneurs who think they really know what makes the business world go round.
In its pages, Longaberger candidly relates how he first learned to share and do his part as one of 12 children in a small house in tiny Dresden, Ohio--and how seemingly major drawbacks like epilepsy, stuttering, learning disabilities, and lack of a college education never deterred him. He tells how he kicked off his entrepreneurial career with a restaurant and grocery-drugstore before opening the basket company in 1973 as a part-time family affair, and how its workforce ultimately grew to 8,000 while revenues hit $1 billion. Longaberger fully explains overcoming his difficulties and learning the real secrets of business by shoveling snow and toiling in a grocery store as a youngster, and then selling baked goods and working in a factory as a young man. He also shows how this knowledge, and his penchant for the unconventional, became invaluable when he went into business for himself. The story includes Longaberger's rationale for the moves he parlayed into success, and offers his specific management principles along with advice on how and why to implement them. At its heart, though, Longaberger's message is deceptively simple. "If you remember nothing else about this book," he writes, "I hope you realize that if a small-town boy like me can make it, anyone in America who's willing to work hard should be able to earn a darn good living." --Howard Rothman
From Publishers Weekly
The son of a basket-factory worker, Longaberger saw a market for fine handcrafted baskets in 1973, as the popularity of handmade crafts began to take hold. By 1999 (when Longaberger died of cancer), he had built a billion-dollar corporation employing 8,000 people. Longaberger, who graduated from high school at 21 and had learning disabilities and a severe stutter, certainly did not fit the profile of the typical CEO, yet from the evidence he was an exemplary one. He proudly proclaims that he learned about customer service and sales from driving a bread delivery route and running a restaurant and grocery store. Following his own vision, he built the company from its smalltown roots in Dresden, Ohio, at the same time that he developed a unique direct sales network. Engagingly folksy and self-deprecatingly funny, he champions facing adversity and growing stronger from it. The feel-good story of a very likable man applying his talents and making a big difference to his town and his family (he groomed his two daughters to succeed him) should engage readers on its own. Meanwhile, those searching for humane models for running a successful company will benefit from the 18 straightforward management principles that emerge from his success. As the man who believed a job should be at least 25% fun (it was a corporate policy), Longaberger, consummate salesman, also can't stop himself from saying that his favorite sport was basketball.
Copyright 2001 Cahners Business Information, Inc.
From Booklist
Longaberger Co. is a family-run business that makes well-crafted baskets, pottery, and collectibles and has a large, intensely devoted customer base. Its corporate headquarters in central Ohio is a perfect example of the "build-it-and-they-will-come" philosophy. A $30 million seven-story "replica" of the company's classic market basket, it attracts a half-million visitors each year, who also buy the company's products in the shops and village that Longaberger built. Veteran business writer Shook helps Longaberger tell his story. Dave, who suffered from epilepsy, did not graduate from high school until he was 21. In 1973, he decided to revive his father's defunct basket business and built it into an enterprise with 7,000 employees and sales approaching $1 billion. Early on Longaberger, who died of cancer last year, brought in one of his daughters to help run the company. She had graduated from Ohio State in marketing and the two often clashed, but Longaberger had been grooming her from the start to take his place. His story emphasizes the success of his "follow-your-gut," hands-on approach to management. David Rouse
Copyright © American Library Association. All rights reserved
Most helpful customer reviews
1 of 5 people found the following review helpful.
Wonderful Business Tips If you are a real businessman
By C. Behlivan
If a book's name is success story it will not be a business textbook to explain business strategy or corporate finance. In this book you can see the optimism (which we need right now), persuasion(every entreprenuer needs), and a soft touch to people ( key element to create successful business). So as you understand this book do not make you understand hard business issues but make you understand that the realization of dreams are not restricted to business educated people... It shows you a person who has learning disabilities can create a company of 1 billion dollar worth... it shows you the importance of caring customers and touching customers and caring their families...
So people who needs business books they need to go text books not success stories... ... if i need a screwdriver and if i get a hammer, hammer will be useless for me but this does not change the effectiveness of the hammer for the person who needs it... so only problem is the person who selects it...
thanks
0 of 2 people found the following review helpful.
What an incredible story ... what an incredible man!!
By A Customer
Having just returned from a visit to the Longaberger Basket facilities ... a surprise from my sister (in-law) ... I was in awe and immediately had to order this book and read how this all came to be ... it is incredible!!! Dave Longaberger overcame so many obstacles, it was amazing, and the 'empire' he built is almost unbelievable!!! Now that I have read the book I must go back to Ohio and enjoy my time there even more.
1 of 3 people found the following review helpful.
Interesting story but...
By A Customer
As a former employee of The Longaberger Company, I want to say emphatically that I was in no way "forced" to buy this book as one reviewer inaccurately stated. Admittedly there was information sent out about the earliest date to preorder the book and still have it count towards bestseller status but that was it. I am looking foreward to the next book that talks about the "other" Dave.
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